Business Basics Curriculum - From a dream to reality!

4 Major Modules

Discovering Your Unique Position (Jeanne, Martin, Dan)

Do it yourself market research and real-world branding for the small business. How to research and find that perfect match between your skills and the next need people will pay for. Discover, enhance, and amplify your “Only” as a business to give you a fierce competitive advantage. We will address what keeps you and your team inspired for maximum productivity and what will attract your best customers. This is a participatory class to come prepared to learn and work.

The Keys to a Winning Small Business Plan (Dan and Martin)

This training will show you how to see the possibilities and think through the challenge with your Business plan. Learn key components you need to have the greatest chance of success and the greatest possibility of funding. We will include the foundational steps to shape your business pitch into a plan of action, profitability, and sustainability. This is a participatory class to come prepared to learn and work.

Finding the Money for Your Small Business (Dan and Martin)

Ways to find the money for your business and take it to the next level. Building your pitch deck for possible investors. Understand different ways to raise money for your business. We will work with up to three people in the class providing an example of all of the ways to evaluate and act on communicating your business that people will want to invest in. This will include proven ways to get funding for your business and attract investors. Dan has been a gateway to angel investors in the NC Raleigh area raising up to 24 Million dollars for a project. This is a participatory class to come prepared to learn and work.

Charting a Path to Success for Your Small Business (Jeanne and Martin )

Developing an effective 1-page Marketing plan. We will show you how to build a dynamic digital marketing campaign that is aligned with your ground game. Learn what it takes to make your plan integrated, accountable and sustainable over time. This class will include resources for capturing, curating, and creating content that keeps your business top of mind to the customers you can serve the best.