Relationship Marketing ³ - The Ground Game
Gaining more and better quality customers without spending more marketing dollars
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How to earn and maintain a steady flow of referrals to build and expand your business.
Learn what real relationship marketing is about. It is the foundation to build on. It maximizes your social media and online presence. It gives you a fierce competitive advantage.
This training teaches you how to have an ongoing flow of referrals. If you ask the most successful businesses where they got their business from, a common answer is “referrals” but what specifically do they mean? What is the process of consistently getting referrals that ongoingly lead to more business? In the online training, we will have exercises to practice the skills taught between classes.
*If you are paying for referrals, it is paid marketing, not relationship marketing."
Developed by Martin Brossman and Pat Howlett
Your Instructor
I take great pride in supporting individuals and businesses successfully integrate in-person and on-the-web business relationships that produce powerful win-win results.
I am a success coach, speaker, trainer, and author incorporating social media training and sales coaching to accelerate growth for entrepreneurs and small businesses. I have originated in-person and on-line networking groups which have facilitated valuable business connections among members.
My IBM background and computer skills support my ability to create and teach crucial new Internet communications, such as blogging, podcasting, and online networking.
I offer consulting on how to generate profitable alliances by maximizing face-to-face and on-line presence and managing "the conversation of you" on the Web.
My 20 years of professional experience includes 7 years with IBM, where I received the "IBM Means Service" top customer service award, and 13 years developing and operating small businesses. Coaching since 1995, I developed a certification / mentoring program for Coaches in 2003. I am a native of Washington, D.C., I hold a BA in Math / Computer Science from St. Andrews College in Laurinburg, N.C., and currently, reside in North Raleigh.
Clients: IBM, SAS, Cisco, GlaxoSmithKline, Environmental Protection Agency, Association of Proposal Management Professionals.The Triangle American Marketing Association, Professional Photographers-NC, North Carolina Florists Association, NCACPA, Triangle BNI, NCPMI, Decorating Den Interiors, WBON and NC State University.
Specialties: Personal branding, social media business integration, business networking training, group facilitation, Social Selling coaching & training. Topics I speak and train in are: Social Media, Reputation Management, Personal Branding, Professional Branding, Linkedin for Business, Facebook for Business, Twitter for Business, Podcasting, Video/Youtube, and Blogging for Business.