Social Media Management and Marketing Training

Social media can produce almost twice as many leads as trade shows, telemarketing and direct mail. Because so many internet users have social media accounts, it makes sense for any business to use social media technologies to tap their market potential.

The Social Media Management and Marketing for Business Certificate is a hands-on program designed to show you how to develop and manage an effective social media program. You will follow a nine-step program to complete a full social media proposal and program for a business or nonprofit you wish to support. You will also learn about social media tools and strategies, content creation and management, and project and risk management. You will receive a hard copy of The Social Media for Business Book, extensive online resources and document templates, access to a closed online community for participants, and an hour of consulting with either instructor.

This course is taught by social media experts Martin Brossman and Karen Tiede.

Prerequisites:

You must have fluency with the major social media platforms for both personal and business use (Facebook, Linkedin, Twitter, Pinterest, Instagram, Snapchat and YouTube). This class presumes you know how to create an account on a social media platform.

This certificate program is useful to any individual who wants to be able to manage the world of social media and use digital marketing to drive customers to their business, specifically:

• Business owners and managers who are responsible for their own marketing
• Marketing and PR officers for government agencies whose constituents are active on social platforms
• Marketing specialists and consultants who want to enhance their skills
• Freelance professionals in many related fields who want to be able to both offer social media management and use it to market their own skills
• Professionals who are looking to stay current with the newest technologies

Upon completion of this program, you will be knowledgeable on:

• Gathering intelligence with an initial digital audit
• Conducting a Comprehensive digital audit
• Planning and project strategy package development
• Creating relevant content
• Understanding social media options
• Developing guidelines and procedures for video and images
• Keeping score with analytics and metrics
• Reputation management and monitoring
• Integrating real-world and virtual marketing
• Effectively implementing photography and video, including “live” posting
• The utility of analytics and insights
• Integrating paid ads with Facebook, Google and others